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A CASE STUDY ON INDIAN HOLIDAY PROJECT

CLIENT      : Indian Holiday Pvt. Ltd.
WEBSITE   : http://www.indianholiday.com/


PROJECT DESCRIPTION

Turnkey Software Projects Limited offered cutting edge solutions to online inbound travel business major Indian Holiday, which lent a significant boost to its business and helped it to stand out among the competitors. Indian Holiday already dominated the online inbound travel business segment in India. But, sensing the growing competition, it wanted to completely revamp its portfolio of more than 70 websites.

PROJECT REQUIREMENTS

The requirements were outlined as follows:
  • Add more relevant content pages
  • Change look and feel of the sites
  • Achieve greater user reach through increased presence on the web
  • Extend market share of total online travel business to India
TURNKEY OFFERS SOLUTIONS

Carefully studying the requirements, Turnkey Software Projects Limited laid out a well-defined road map. The entire project was divided into shorter modules with specific deadlines.
The cost effective end-to-end solutions offered to Indian Holiday comprised of following measures:
  • Engaging a dedicated team of 35 qualified professionals to achieve the target
  • Expanding the site-structures and developing high quality content for destinations and hotels with latest information
  • Changing the look and feel of the websites to more contemporary ones.
  • Strategic promotion on the basis of a wide range of targeted keywords and link exchange to bring in more focused traffic to the sites
BENEFITS

Strategic efforts by Turnkey Software Projects lent the desired momentum to the online travel business of Indian Holiday:
  • Increase in Business Lead - wider presence on the web translated into far greater number of travel queries received.
  • Cut through the clutter and reaching the target audience promotion through carefully chosen keywords and link exchange enabled the websites to reach out to the target niche.
  • High user perception - comprehensive coverage of destinations and hotels across India and highly informative well-written content with aesthetic look and feel are regarded as authentic source of information.
  • High recall value high search engine ranking for a sustained period led to top of the mind retention among the web-users.




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